We reviewed some elements of the existing brand identity and designed the new Anthology website from scratch: not just an e-commerce platform, but a true journey through recipes, stories, and drinksetters.
The design stems from a reinterpretation of the existing visual codes, with a more expressive use of color and typography, the introduction of essential shapes and illustrations, and a print-like effect applied to images and animations. The result is a distinctive visual language, designed to surprise.
The project also extends to social media communication and coordinated collateral materials, ensuring a coherent, recognizable, and contemporary identity across all touchpoints.