FRAM

Sharing the daily adventures 

Brandmark, Visual and Verbal identity, Collaterals

Creating a fresh and authentic brand identity for a fish restaurant that collects recipes from all over the globe.

We were inspired by Portuguese fishermen of yesteryear, who shared myths and parables of authentic explorers. Always open, Fram is a fish pub for those who are keen to share their daily adventures with a unique dish and a good beer. The design draws on the depths of the ocean and the warmness of its folk, with full colours and a set of illustrations inspired by captains’ diaries.

FRAM

Sharing the daily adventures 

Brandmark, Visual and Verbal identity, Collaterals

Creating a fresh and authentic brand identity for a fish restaurant that collects recipes from all over the globe.

We were inspired by Portuguese fishermen of yesteryear, who shared myths and parables of authentic explorers. Always open, Fram is a fish pub for those who are keen to share their daily adventures with a unique dish and a good beer. The design draws on the depths of the ocean and the warmness of its folk, with full colours and a set of illustrations inspired by captains’ diaries.