A challenge with time – bringing something old into the present. Giving a historical place in the heart of Parma a new face and a fresh voice, celebrating its tradition and giving value to the Food Valley’s products.

A  new visual identity which brings together earthy colours with shades of elegance and femininity. A bespoke typography, balanced between the past and the future, narrates its story through symbolic decorative elements. Using simple packaging, in both material and shape, we make aristocratic charm accessible. A new Duchess, everyone’s Duchess.