DOPPIO MALTO

Ultra Pop Craft Beer

Bottle design, Label design, Typography, Packaging, Collaterals

An entirely new visual identity for a historical craft beer factory that challenges its own limits to become everyone’s beer, without losing a single drop of its personality. A brand new bottle, nine shining labels, a bespoke typography, and a complete set of coordinated materials in a perfect balance between tradition and innovation.

The nine shades of shimmering labels make the identity of each single beer shine, bringing new light to the historical factory. The bottle’s old fashioned design and the marker-made signature of Doppio Malto’s brewmasters – on the other hand – highlight the artisanal nature of a beer with an everything-but-traditional look.

Doppio Malto is a project with many ingredients, where opposites attract, creating an amazing synergy between what it used to be and what it will be. That positive energy that makes the image of a historical beer factory vibe. A happy place where to create and drink a beer.

DOPPIO MALTO

Ultra Pop Craft Beer

Bottle design, Label design, Typography, Packaging, Collaterals

An entirely new visual identity for a historical craft beer factory that challenges its own limits to become everyone’s beer, without losing a single drop of its personality. A brand new bottle, nine shining labels, a bespoke typography, and a complete set of coordinated materials in a perfect balance between tradition and innovation.

The nine shades of shimmering labels make the identity of each single beer shine, bringing new light to the historical factory. The bottle’s old fashioned design and the marker-made signature of Doppio Malto’s brewmasters – on the other hand – highlight the artisanal nature of a beer with an everything-but-traditional look.

Doppio Malto is a project with many ingredients, where opposites attract, creating an amazing synergy between what it used to be and what it will be. That positive energy that makes the image of a historical beer factory vibe. A happy place where to create and drink a beer.