The Ultra Pop Beer Factory.

Client: Doppio Malto

Year: 2022

Services: Visual Design, Menu Design, Collateral Design, Communication Design, Photography and Video Production

To summarise Doppio Malto’s world we only need three words: beer, cuisine, and happiness.

Doppio Malto is a ‘happy place’ where people can have fun, drink craft beer, and enjoy delicious food in a colourful extra -pop that looks like something out of Carroll’s novel.

From Doppio Malto’s very own shimmering beer labels, a rainbow of colours flows through the tables and plates and reaches each piece of communication, inside and outside the restaurants.

The place mats and coasters play twister creating new and bold colour combinations. The marker’s stroke brings in an amusing and provocative tone of voice, unique and salient element of the brand’s identity.

The menu is the front-page news about joyful stories of food, beer and conviviality. The marker-made signature - the iconic Doppio Malto beer masters’ seal, can be found in every writing and image that make up the brand’s storytelling.

Imperfect lines, abstract shapes, and colours spill over the staff’s uniforms. Hats and t-shirts are the

background to handmade designed pins that can be mixed and used ad libitum.

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