Client: Doppio Malto
Services: Product Design, Label Design, Packaging Design, Collateral Design
The entirely new visual identity and packaging design for Doppio Malto - an ultra pop project for a historical craft beer factory that has challenged its own limits to become everyone’s beer, without losing a single drop of its personality.
A brand new bottle, nine shining labels, a bespoke handwritten typography, and a complete set of coordinated materials in a perfect balance between tradition and innovation.
The bottle’s old fashioned design, inspired by the brew house of Doppio Malto’s first brewery, narrates the brand’s beer crafting tradition and its convivial nature. A happy place where to create and drink a beer.
Nine shades of shimmering labels – printed on a reflective mirror paper in joyful colours, make the identity of each single beer shine, bringing new light to the historical Italian factory with an ultra pop soul.
The marker-made signature turns a rather simple and linear bottle-wrap into a genuine and spontaneous label. The handwritten typography has been thought to be the indelible signature of Doppio Malto’s beer masters. The human touch enclosed in a marker that, once again, highlights the factory’s beer crafting tradition.
As for the boxes, among all the new shades, yellow won the first prize and became the go-to colour of the happy factory. With the iconic marker-made signature, the beer masters’ creations find their own shape and anticipate what’s inside the box.
Long story short, ‘The Ultra Pop Craft Beer’ is a project with many ingredients, where opposites attract, creating an amazing energy between what it used to be and what it will be. A true story of success and new challenges to face with a smile.
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