Doppio Malto
The Ultra Pop craft beer
Product Design
Label Design
Packaging Design
Collateral Design
Milano /
2021
The new visual identity and packaging design for Doppio Malto, a historic Italian craft beer factory with an ultra pop soul. A new bottle, nine vibrant labels, and bespoke typography perfectly balancing tradition and innovation.
The bottle’s vintage design, inspired by the first Doppio Malto brewery, reflects the brand’s beer crafting tradition and convivial nature—a happy place to create and enjoy beer.
Nine shimmering labels give each beer a unique identity, revitalizing the Italian factory. The marker-made signature turns a simple bottle-wrap into a genuine, spontaneous label, highlighting the factory’s tradition.
In short, ‘The Ultra Pop Craft Beer’ is a project blending opposites, creating energy between past and future—a true success story facing new challenges with a smile.
The bottle’s vintage design, inspired by the first Doppio Malto brewery, reflects the brand’s beer crafting tradition and convivial nature—a happy place to create and enjoy beer.
Nine shimmering labels give each beer a unique identity, revitalizing the Italian factory. The marker-made signature turns a simple bottle-wrap into a genuine, spontaneous label, highlighting the factory’s tradition.
In short, ‘The Ultra Pop Craft Beer’ is a project blending opposites, creating energy between past and future—a true success story facing new challenges with a smile.
