Self-deprecating, bold, and a bit cheeky—that’s ‘Numero Uno.’ Its name dares but doesn’t take itself too seriously.

Numero Uno pays homage to Italpizza’s iconic recipe, rooted in the tradition and passion of a historic Italian brand—artisanal pizza with an industrial heart.

The tone is simple, direct, yet bold. It plays with the asterisk, symbolizing frost, while hinting at something more. The colors, Italpizza Red and Dough Beige, are essential, nothing superfluous.

Soft typography with exaggerated heights and plastic curves gives it a friendly look.
A historic pizza finds a new home ‘out of home’—in an informal, warm, and welcoming setting. Because with pizza, anytime is the right time.