Original recipes and local products in a warm, welcoming atmosphere. In Tuscan dialect, ‘Mi garba’ means ‘I like it’—a sincere exclamation. The descriptor completes the picture: ‘Migarba la schiacciata’ – ‘I like schiacciata’.

The formula is simple: a freshly stuffed schiacciata with a glass of sparkling wine, balancing tradition and style for an affordable yet exceptional bite.

The brandmark distills the concept: an elegant serif font stained by a pen stroke, evoking a baker’s handwriting on bread paper bags.

Migarba has two colours: intense blue, like a ballpoint pen, freshened with warm orange, recalling Tuscany’s wheat fields.

Illustrations, by the same hand that writes and scribbles, tell the story of high-quality fresh ingredients while adding a playful touch.